I recently shot up Toronto-based graffiti artist, ‘Birdo’ and rapper, ‘Freeman’ for the
new FW 2014 andd garments lookbook. Rather than shooting clothing to sell a brand,
we shot a lifestyle to sell a lifestyle. Continue reading article →
Last year I shot a short film to be displayed on Plaid Magazines online website. I came up with this concept years prior and it’s an effect that I have been experimenting with since I used to shoot skiing years back.
I had this idea a while back to shoot a fashion creative and combine the images together later in post production to create a collage effect. This is something I put a lot of thought into and really didn’t know how the story would turn out until after the all of the post production and laying out was finished.
Since I have been shooting with professionals (models, makeup artists, and stylists) for creatives I have always created a ‘pre-production package’ for my shoots. I think its a great way to get your ideas into something a bit more manageable and it allows you and your crew to get on the same page.