As I navigate the evolving landscape of the photography, art and marketing worlds, the one constant is change. People’s preferences evolve, the market demands innovation and what at once catches attention quickly becomes old and staid.
How does a strategist stay connected, churning and creating good work while ensuring due attention to truly understanding, learning, growing and looking forward to an ultimate destination?
Feeling rather inspired by the hypothesis and rationale of this very interesting idea by Rory Sutherland.
From the TED.COM website: “Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.”
A little while ago I shot an editorial for ION Magazine titled “Where Eagles Dare”. We shot it at night using all available light and other nonconventional lighting sources like emergency flares, and sparklers.