Studio Happenings (05/25/13)
Our lovely Guest: Heather Morton
What does she do?
Freelance Art Buyer, Author: HMAb blog
Her top three pointers to photographers looking to break into the commercial market:
1. As someone coming into the commercial market, you have the advantage of having something new to share with the Art Buyers and Art Directors that you hope to meet. For this reason, be sure that your work does have a consistent and fresh feel to it and that it’s commercially applicable- for example, fantastic “found” images from your trip to Cuba doesn’t say much about your ability to light, direct talent, location scout etc. For most shooters this means shooting lots of personal projects- these make great themed promos and a way to showcase your production ability and style.
2. Make sure your identity is solid. Your book should show your best work only and your branding should be consistent. When it comes to your book, you’re only as good as your worst image (sadly). Your website should be simple and easily navigated. This will be the first impression most people will have of you and its important that this platform communicates the right things about you as a creative partner.
3. Be willing and able to collaborate. Increasingly, photographers are being asked to provide treatments or mood boards to be seriously considered for the job. Showing enthusiasm and offering ideas (but don’t fall on your sword about them either) communicates that you are fully invested in creating a great shot and you will help the agency realize that vision too.
Learn more about Heather’s photographer consulting services and follow her blog at www.heathermorton.ca, on twitter at @hmartbuyer
Every week at the Hermann & Audrey homestead we do a family lunch – it’s an opportunity for everyone in the studio to decompress from the work week, chill over a home cooked meal and share what we’re up to and inspired by.
This family time quickly evolved into a meeting of the minds, per se, as we began inviting select friends we know and those we don’t, to share our talents, from culinary to artistic, bounce ideas off each other and catch up on projects, new and old.