In a modern twist on pulling a silk cloth to reveal a beautifully crafted super car, Jason Bruges Studio opted to reveal the Aston Martin One 77 by bringing it from a shroud of complete darkness into the light of around 700 super slim white OLEDs.

The studio designed the cloud of Philips Lumiblade OLEDs to be held in bespoke housings on the end of variable length slim black stalks. The angled array is barely visible directly, leaving the light to reflect off the sculpted curves of the car.

A specially co-ordinated sequence of light patterns is programmed to build a sense of theatre, speed and motion leading to a crescendo of sound and light before the customer is handed their keys, giving them an unprecedented immersive experience that reflects the thrill of owning the One 77..