Beats and Balance
Beats and Balance
Beats and Balance
Beats and Balance
Beats and Balance

Bridging the gaps between art, brand and philanthropy, Hermann & Audrey co-produced a one day celebration of Toronto’s fitness, music and arts cultures that we call Beats & Balance. The event served to launch a curriculum partnership between lululemon athletica and The Remix Project to support mental and physical wellness for young entrepreneurs in the city.

Over the course of a Saturday afternoon in January, 4 programmed athletics classes taught by fitness gurus of various disciplines were paired with live performances and a marketplace from some of Toronto’s most beloved DJs and artists. All ticket proceeds went to the The Remix Project, helping youth from underserved GTA communities to further their creative careers. The event raised $10,000 for the charity. See the blog post here: Lululemon x The Remix Project Team Up For Beats & Balance

  • Date: January 2015
  • Client: lululemon, Remix Project