Sponsorship Activation, World Mastercard Fashion Week, Toronto, Canada

Created an overview video narrative of all the various components of the Maybelline sponsorship of WMCFW in Toronto. Stemming from the brand’s promise to bring the catwalk to the sidewalk, Hermann & Audrey concepted an insider view to the ‘fashionable world of makeup’. This final piece has screened at the National sales meeting, at L’Oréal headquarters as well as on board Air Canada Jazz flights..

  • Date: October 2012
  • Client: Maybelline New York
  • Filed under: Art & Brand, Photo