For five days in June 2014, the Samsung Galaxy Tab S presented the epi-centre of NXNE Art. The Art Lounge existed as a downtown gallery experience at King and Blue Jays Way, providing a convergence of art, innovation, and discourse to the streets of Toronto. Leading artists and technologists were invited from Toronto, Montreal, New York and Detroit to transform a space in art and technology and host a series of events for festival-goers, artists, art fans and city-builders. Curated and produced by Hermann & Audrey, the Lounge was brought to incredible life through the intersection of art experience and Samsung technology. The space hosted 8 art installations of scale, each art-piece custom programmed to and presented through the newly launching Samsung Galaxy Tab S and highlighting Samsung’s Curved UHD and LFD technologies.

The feature installation entitled Toronto 2020 developed by Partisan Projects and Norm Li Design, created an immersive zone and 3D virtual model of the City of Toronto. It enabled visitors to soar through city streets using a Tab S as a game controller and changed in real-time according public polling concerning the city’s development. Participants were able to direct and explore a future City reality based on decisions made through questions presented on Tab S.

This brand activation seamlessly integrated cutting edge technologies for an audience of inventors, innovators and influencers and elevated the programming of the festival and created a new meeting space for creative minds to explore and intermingle.

In The Press:

Best of Toronto: The NXNE Art Opening Reception presented by Samsung Canada

Huffington Post: #NXNEART2014 Animates the City Like Never Before


  • Date: June 2014
  • Client: Samsung and NXNE
  • Filed under: Art & Brand, Exhibition & Festivals, Public Art Projects