W Hotel, Leicester Square, London, UK
This integrated public art installation, commissioned by developers McAleer & Rushe, is London’s first responsive and illuminated façade artwork. Showtime captures the skyline via 8 cameras mounted on the new W Hotel roof in Leicester Square, London. This panoramic view is recreated on the façade of the building using 600 lights diffused through fritted glass.
The dynamic artwork records the changing lights and colours of the surrounding buildings and skyline 24 hours a day. Content is interpreted as short performances on the façade during the hours of darkness. The performances are unique, automatically responding to seasonal change and special events around the building, such as film festivals, premieres and Chinese New Year celebrations.
The piece reflects and celebrates the unique character of the location which changes dramatically from day to night and from season to season, according to cultural events taking place.