Scribbles from my notebook…
Could we use the power of our dollar to define a universal call to action to the brands we buy (or dare I say ultimatium) to support things that we as a public can genuinely benefit from?
In a more transparent and connected world, when will the moment arrive that we stand united to demand brands take more responsibility toward contributing toward our positive future?
Instead of profit-driven initiatives at the expense of the environment, exploitation of the audience and giant ad buys in our public realm, should we not encourage investment from brands into the future of our children, sustainable infrastructure, positive change and to provide platforms for enriching experiences with the people we love. Reinforcing our desires by where we spend our bucks?
We as consumers are slowly yet confidently shifting toward using our dollars for good; developing allegiances to brands who directly support and provide the things that we as customers desire most. We are inching toward supporting the brands who care about what makes our lives more enjoyable, more connected and enable us to feel our actions through consumerism are having a positive benefit on the world and for a greater good.
I feel a happiness increase of 100% when I purchase a biodegradable dish soap, at the simplest level. I’ve purchased clothing based on its materials and country of origin for 5 years now after visiting China and seeing children playing in smog wearing face masks. These purchasing decisions empower me and contribute to feelings of doing good, if even in a small way. The culture of fast fashion has immeasurable impact on the environment and we remove ourselves from seeing the true cost of a $20 new shirt.
Our consumer power is our only pure power in swaying the immensely rich corporations and brands to support efforts for positive change, no matter how incremental.
Buy brands who support at least in part initiatives and experiences that align with your values.
And then let’s see what kind of world we’ll see.