As a part of NXNE Art 2014, artists from the Northeast shifted the narrative of Toronto’s streets, creating destinations of beauty. Take a peek at some of the images below and see how Toronto has been transformed…and then go check out the rest on foot! Pictures, as good as they are, just don’t do the art justice. Here’s tour #1.
Producing NXNE Art 2014 was everything we imagined it could be. We created the stage for talented artists from across the North East: Toronto, Montreal, New York, Detroit, to help us transform our perspective on public space with their individual visions for shared spaces and art in public. Not only did the Urban Takeovers of NXNE change the physical surroundings of laneways, alleyways, derelict spaces it shaped an alternative options for urban experience. From well trafficked Yonge-Dundas Square to found spaces on unassuming walls, local and international artists created experiences throughout the city in color, community and interactivity. Through building highly visible, disruptive installations, the pedestrian experience was in places transformed, revitalizing lost space, bringing life to alleyways, and finally, bringing forward public engagement rooted in art. What’s more fun than that? Continue reading article →
A first in the history of NXNE, Hermann & Audrey produced and curated the art portion of the festival. Best of Toronto mentioned the NXNE Art Lounge as a part of NXNE Art 2014 in their online blog, stating “The North by Northeast (NXNE) festival is generally known for its music, but [at the NXNE Art opening reception], art took centre stage.” The article further noted that “the installations at NXNE Art’s opening reception showcased art and technology together at their finest.” Best of Toronto covers the best in Toronto in Fashion, Food, Arts, Culture and events.
Yonge Street Media online took note of NXNE Art 2014 transforming the city of Toronto, “one alley at a time.” The article detailed that art “…is one of the only mediums with the capacity to shift the narrative of a city street, to transform a dark and desolate alley into a destination of beauty, a passageway that not only promotes foot traffic, but also enhances the safety of the entire area…” while noting “that’s exactly what is happening now [with NXNE Art]…throughout the city.” Yonge Street is a weekly online magazine named after the Toronto region’s main street and the spine that ties us altogether with a mission to see the future in what is working well in the Toronto region today.
Global News mentioned the “urban takeovers” happening around the city as a part of NXNE Art, noting how “a number of artists will take over parts of the city. The article stated “NXNE Art will recreate Toronto’s iconic Graffiti Alley between Niagara St. and Tecumseth St. with murals by Toronto and Detroit-based artists.” The article served as a look inside the street art set to span across Toronto, produced by Hermann & Audrey. Global News offers Canadians from coast to coast a host of news and information – from breaking news in their community to deep engaging content that puts complex world issues in perspective.
As a part of the NXNE festival, NXNE Art gives people the power to participate – not simply spectate. NXNE Art 2014 brings together influential creators of the North East who are transforming their surroundings and the urban experience. This year, throughout the festival landscape, we invite you to enter an artist’s view of city life in a future age where creativity reigns. Continue reading article →
Notable wrote an article about the NXNE festival, aiming to sum up a few “notable” areas/events to check out during the festival period, mentioning that “it wouldn’t be much of an arts festival without, you know, art.” As a part of NXNE Art, Hermann & Audrey created a set of “urban takeovers” by artists from the North East–many painting on the walls of Graffiti Alley in Toronto. Notable mentioned the alley as “an Instagram picture-worthy place to stop” and check out. The article also directed its readers towards photographer Steve Carty’s Life Cycles exhibit, as well as the NXNE Art Lounge. Notable is the largest online publication and go-to source for young professional adults, with over 1,500,000 monthly Canadian visitors.
Crave Online took time to mention Hermann & Audrey’s Life Cycles exhibit, as well as NXNE Art (also produced by Hermann & Audrey). The article mentioned that Life Cycles compliments Bike Month with NXNE Art through the Life Cycles exhibit, as well community ride which allowed participants to check out the exhibit and then tour the city with photographer, Steve Carty, taking a look at the various NXNE Art installations set up across the city. Crave mentioned the exhibit depicts “cycling in Toronto as not only a great way to get around the city, but as art, fashion, and a sight to see around the city. Crave Online is the destination for everything men crave in Entertainment, Film, TV, Gaming, Music, Sports, and Life & Style.
Axs mentioned Canada’s premier festival, NXNE, in an article about the festival’s five broad focuses: music, film, comedy, art, and interactive conferences. Axs pointed out the highlights of NXNE Art (produced by Hermann & Audrey), as “a wealth of street art and projections, plus an imagined streetscape for Toronto’s future in a 3D visual installation.” Further, calling the installation “remarkable.” Axs is your ticket to the best live concerts, sports and entertainment. Giveaways, upcoming events, music news & more.
View the Vibe noted the top 10 artists to watch for at NXNE 2014 in a recent article. The article funnelled attention towards NXNE Art’s Urban Takeovers: “an amalgamation of local and international artists will transform urban spaces throughout Toronto into their own canvases.” Additionally, Hermann & Audrey’s Life Cycles, an exhibit about bikes and the people who ride them, was mentioned as an “exhibit [that] will resonate with all who revel in the mode of the bicycle.” Furthermore, NXNE Art made the list yet again with Mathew Borrett’s Future Toronto, found in the NXNE Art Lounge. View the Vibe is Toronto’s news, with Toronto restaurants and spas, guides, lists, the best things to do in the city, tastemakers, reviews, galleries, videos.
On The Fourth Floor published a NXNE 2014 festival guide, mentioning one key event to check out under each NXNE festival category (Art, Music, Interactive, Comedy, etc.). The article noted that the Hermann & Audrey-produced NXNE Art “has the art game on lock” and pointed visitors in the direction of the art-centred events. On the Fourth Floor is a blog by Rock-It Promotions, a boutique PR firm in Toronto.
NXNE (June 16 – 22) – HUB + URBAN TAKEOVERS
It’s almost here!
First year in the making, Hermann & Audrey is proud to present #NXNEart2014. We’ve invited world-class, forward-thinking, artists from Toronto, Montreal, New York, and Detroit to together unveil a yet-to-be imagined future for a downtown Toronto that pulses with art, connection, and interactivity. We thought it was time to embark on an expo; a show of force and platform for the creative capital that works and thrives in our northeast region. Continue reading article →
Looking to take a little piece of the NXNE Art Festival home with you? Interested in learning more about the artists involved? Come hang out at the NXNE Art Outpost from June 16-22. Continue reading article →
Crave Online aimed to get an inside perspective from our Jacquelyn West, Creative Director and Producer at both Hermann & Audrey and NXNE Art 2014, as “so many of the projects that are in the queue [for NXNE Art] this year get people involved.” The article sat down with Jacquelyn to discuss how NXNE Art would provide “compelling projects…kicking off a revitalization of the area by bringing art into the public realm.” Crave Online is the destination for everything men crave in Entertainment, Film, TV, Gaming, Music, Sports, and Life & Style.
Join the immersive and provocative installations of an unimagined city future by top artists, technologists and architects.
Before Last Call wrote an article on “one of the most hotly anticipated festival events of the summer,” NXNE. The article pointed out that NXNE Art (produced by Hermann & Audrey) “combines creators and viewers in such a way that the urban sprawl becomes more intimate and participatory.” Further, calling visitors not to “forget the After Parties held at select venues and the NXNE Art Lounge. Rockstars aren’t the only ones who party hard until the early morning hours.” Before Last Call is about handpicking and curating the highlights of city nightlife to ensure you get access to places that will make your experiences noteworthy.
Quip Mag centred their NXNE focus on NXNE Art, approving of the “thematic efforts around the quiet moments of urban life” as shown through art. The article noted that NXNE Art is sure to “convert some into art appreciators and make quite a few fall back in love with Toronto,” finally adding that “Art lover or not this one is worth a walk through.” Quip Mag is an alternative music and urban culture online magazine.
Broadway World spoke about the NXNE Art program as a part of the NXNE Festival. The article mentioned that NXNE Art would provide “unique art experiences” for everyone, noting that NXNE Art also “showcases these groundbreaking ideas by combining art, technology and civil action.” Broadway World is a premier website for news, reviews, show listings, special offers, message boards and more–the world’s biggest and best theatre site.