Feeling rather inspired by the hypothesis and rationale of this very interesting idea by Rory Sutherland.

From the TED.COM website: “Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.”

thanks @stevecarty for the share..