“I have a ‘photoshoot ideas’ folder on my computer which I’m constantly adding ideas to and when I do find the time and help for a new creative, that’s where I start,” tells Carty.

With the help from Jesse and Oliver, the Water Fight series was created by piercing water balloons with a needle. In some images, the needle is not visible, creating the ‘Water Fight’ illusion. “The most difficult thing was the timing, there was no exact trigger and there were quite a few misfires, but eventually we got the pictures we were aiming for.”